IKEA Vision
“To create a better everyday life for the majority of people”. This vision represents much more than just offering products for the home. Our purpose is to make a positive impact, from the communities where we source our raw materials to how our products help people adopt a more sustainable and functional lifestyle in their homes.
We believe in the power of sharing our actions and values, because in doing so, we become agents of change to build a more balanced and conscious society.
IKEA Business Idea
While our vision sets the purpose of our existence, our business idea defines the path we want to follow and what we want to bring to the table. Our focus is clear: to offer a wide assortment of home furnishings and products that combine functionality and good design, all at prices that can be affordable for most people. This premise guides every decision and action we take in our mission to improve life at home.
- Ingvar Kamprad, founder of IKEA
The values that define us
Values represent what we consider essential in our lives. They are so significant that we conceive them as pillars that define us and transcend in time. They guide us in our day-to-day lives, influencing how we interact with people, how we care for our environment and the decisions we make, whether big or small.
United
It means that we all pull together when needed, regardless of our position or role. It could be lending a hand during a busy period or helping others meet an important deadline.
Different with a meaning
With our “rebel” spirit, we challenge convention and drive positive change in our industry and sometimes even in the world. We are tireless entrepreneurs, motivated by curiosity, enthusiasm and a desire to create a better everyday life for the most people.
Cost consciousness
Our entire business model is based on the idea of low prices and high volumes. This, together with low costs, generates solid long-term profits. And those profits provide us with the resources to reach even more people with our offer.
Simplicity
Simplicity is being ourselves and not straying from reality. We are informal, we avoid status symbols such as ostentatious titles, we are on a first-name basis, we wear the same uniform, and we travel and meet cost-consciously.
Renewal and Improvement
Whatever we do today, we can do a little better tomorrow. A strong desire for renewal and improvement, always for most people, is one of the drivers of our success.
Caring for people and the planet
We want to have a positive impact on people and the planet by offering large volumes of products made from more sustainable materials and using new production concepts, materials and technologies. We help people lead more sustainable lives at home.
Leading by example
We consider leadership an action, not a position. We can lead by taking the initiative and being a source of inspiration for others. Humble, realistic, informal, cost-conscious and attentive to people. But also resolute, courageous, direct, curious and determined.
Assuming and delegating responsibility
We insist on giving people a lot of responsibility from the start of their IKEA journey. We believe in empowering people and empowering those who want to develop. And we all grow by taking on bigger tasks.
